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170 Main St, P.O. Box 507 Bridgton, ME 04009-0507
Phone: (800) 287-1423
Fax: (207) 647-3841

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Helpful Wellness Products

Consider these items for health-conscious end-buyers. This year, that’s virtually everyone.

Berlekamp Plastics
Berlekamp Plastics
This handy no-touch grip tool is 100% USA-made and perfect for opening doors, pushing buttons, carrying bags and keeping hands safe from germs.

Evans Manufacturing
Evans Manufacturing
Ideal for healthcare facilities, grocery and retail stores, schools and the hospitality industry, these PPE kits include a reusable mask, pair of nitrile gloves, hand sanitizer packets, alcohol wipes and a reusable pouch.

Gemline
Gemline
A nice gift for new employees or returning students, this container set is eco-conscious and will keep food and snacks fresh and cool for hours. The lunch box is BPA-free and the cooler has a PEVA heat-sealed lining.

Nu Promo International
Nu Promo International
Hands stay clean all the time with this mini case of disposable soap sheets. Featuring a light lemon scent, they’re great for hotels, gyms and outdoor activities.

Pinch Provisions
Pinch Provisions
This vegan leather case and 1-oz. bottle of sanitizer is a perfect partner for purses, backpacks and bags using the attached carabiner or lanyard. Available in four colors.

Snugz USA
Snugz USA
Earth-friendly organizations will appreciate this USA-made tinted lip moisturizer. It has a beeswax base and comes in six different natural flavors. Think trade shows and gifts with purchase at beauty stores and salons.

Starline USA
Snugz USA
It’s easy for runners, hikers and cyclists to quench their thirst with this hydration pack. Target end-buyers with active clients; think athletic clubs, sporting goods stores and even health food stores.

How To Grow Your Email Subscriber List

Email marketing provides a direct conduit for communicating tailored messages and important information to clients and prospects -- something that's become even more critical during the disruption from COVID-19. As such, growing those lists can be especially pivotal for promotional products distributors and suppliers. Here's a few tips how to do just that:

1. Sign-up all new clients. Each time you onboard new clients, their contact information should be shared with the marketing pros that handle email outreach. The new clients should then be segmented into an email list that’s most appropriate for them. (Tip: segmented lists lead to better engagement.)

Email Marketing

2. Make it easy for site visitors to opt-in. Prominently feature email opt-in forms on your website pages that get the most traffic. You can use Google Analytics to determine which pages are most visited. Also: place a “sign up” option on your website’s header.

3. Leverage blogs & whitepapers. Your blog should feature a call-to-action encouraging people to subscribe to receive more useful content in their inboxes. This can be a pop-up form or a subscribe CTA that’s static, but clearly displayed, on blog pages. Access to whitepapers, which should feature insights of high value to sought-after audiences, can be situated on special landing pages. Have the landing pages provide a few teaser insights. Then, have it so that enticed readers must give their email address/name to download the full whitepaper.

4. Attract subscribers through social. Run contests on your social platforms that offer, to those who provide contact information, the chance to win rewards, such as a certain number of free branded travel mugs. The social posts should link to a page where people enter the contest by inputting their name and email address. Also, share links to blog posts, whitepaper landing pages and other content that contains email subscriber opt-ins. Posting videos on YouTube? Feature a link in the text description below the video that sends clickers to a page where they can get access to on-topic gated content if they provide an email address. Also, include a clickable link to the page in the video itself. And, take advantage of the “sign up” feature you can put at the top of your business Facebook page. Link it to a landing page that asks for an email address in exchange for an element of good content, such as a webinar.

5. Create email content that’s valuable. If the content is useful or entertaining, recipients will be more willing to share the email with others who have similar business interests. If you’re a distributor, for instance, a buyer at one large technology firm might be inclined to send your email to colleagues in similar positions at other tech companies. When those people get your message from the forwarding colleague, make it simple for them to get onto your email lists by providing a “subscribe” CTA link in all your marketing emails.

6. Feature a subscribe link in every employee’s email signature. All email interactions employees have with people outside your organization then become potential channels for streaming in new subscribers. Make the “subscribe” option a text hyperlink that’s wrapped in a compelling CTA, such as “Get Free Insights That Will Power Your Marketing and Grow Your Sales.” The link should take clickers to a web page where they can sign up for your e-marketing communications.

7. Provide commentary for blogs, articles, podcasts, videos and social media forums. Designated team members can deliver information on topics upon which they and your company are experts, providing insights and solutions for audiences of desired prospects. This can help drive website visits from prospects warmed to your company. Once on the website, they should find more great content and sign-up options that nudge them toward entering your email subscriber base.

8. Source from the real world. From trade shows to networking events, company team members are always meeting new people who could be prospects and getting their contact information. See to it that those email addresses make it onto your email marketing lists.

Five Biggest Mistakes When Working From Home

Stay on track by avoiding these blunders.

1. Unsustainable Workspace
With a little forward planning and common sense, anyone can create a comfortable workspace, says Joe Wilson, senior career adviser at MintResume. “Your kitchen table may be well lit and close to electrical outlets and refreshments, but how many other people in your household constantly walk in and out? Your bedroom may be comfortable and quiet, but when videoconferencing, does a headboard or wardrobe in the background give the most professional impression? Don’t prioritize comfort over efficiency.”

WFH with Dog

2. Pedal to the Metal
In a typical day at the office, you work from about 9 a.m. until noon, take lunch and then finish the day around 5 p.m. That schedule should be less rigid at home. In addition to lunch, you need a break in the morning and another in the afternoon, according to telecommuting expert David Bakke. “There’s no way you can be totally productive sitting in front of a computer screen for four hours straight,” Bakke says. “Take 20 minutes to walk around the block, do some sit-ups or pushups, clean a bathroom or even do some laundry. Anything to keep the blood pumping.”

3. Lack of Communication
Don’t let your colleagues become out of sight, out of mind. Keep in touch on a regular basis to make sure all tasks are being performed and everyone is on the same page. But don’t make these talks just about work, says Tami Parker, owner of UNIcycle Business Consulting. “Ask how they’re doing or what hurdles they’re facing,” she says. “Ask about things like family, pets, neighbors or WiFi connections. Being aware and showing interest is important.”

4. Frequent Interruptions
Even though being social is healthy, you still need to focus on the task at hand. Too many interruptions from your family and friends and even pets can throw off your whole day. “Write out a rough work schedule so you can let people know when you’re not to be disturbed,” Bakke says. “If you don’t, you can expect phone calls and texts throughout the day, which will, in fact, sidetrack you. The schedule can always be adjusted if something pops up last minute.”

5. Maintain Work/Life Balance
Even though the line between work and home has been completely blurred, you must do your best to keep them separate. Share parental responsibilities with your spouse – don’t prioritize your job over theirs. “Families fall into habits where one parent shoulders the burden alone, but if you have help, take it,” Parker says. “If both parents are working from home, can they alternate days? Or mornings versus afternoons? This also lets you plan for meetings, projects or hitting deadlines.”

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